In business, and especially in the child care industry, it is incredibly important to matured care with prospects and with current customers. However, Perry Belcher (a mentor about mine), says that today is the hardest time in history to develop that trust with a potential customer in systematic to get them to do business with you for the first time. Looking at this topic of trust, it’s great for you to analyze your marketing, enrollment, and day-to-day processes at your child care, daycare, or preschool, to figure out where the elements of trust are being stretched or broken depressed with existing parents further prospects.
In our society there are unprecedented levels from wonder and a lot of it relates to the social media plus instant communication technology that is pervasive in our lives. If a concern does something that a customer doesn’t like, that person can immediately go and spread that experience on social media. That’s proof it’s essential for you to creating a strong rationalness of trust with your prospects and clients. They are the ones the will refer you to others, give you rave reviews, and discretion enter with you and stay with you as their family grows.
Take a step back and look at contrary parts of your program to identify where levels of care and telephone can be improved. Look at how, where, and when your communication upon extant parents takes place. Do they feel fully vested and trusting with you? Do they know 100% what’s going on with their child or is there some kind of disconnect along the way?
One idea to improve the trust level from the really beginning is to have your influence looking the best it can possibly look. First impressions last. Consider having a flat panel TV in your lobby with gyral pictures of happenings and activities at your center that week. A new visitor will breathe immediately impressed by all the goodness that’s happening in your program and your current customers will have a constant reminder concerning all the fun activities their child is experiencing. It provides another level of multimedia/visual communication of why your program is great.
There are other little things you can do, such ut supra writing guides or pamphlets that are relevant to early juvenility education. Two weeks past I talked about writing a book to elevate your expert status. This makes you an authority in the eyes of the parents, improving your relationship of trust with them. I’ve also talked about follow-up in previous articles. Constant communication following a tour via email, social media, phone calls, etc. also develops a deep aura of trust. There are apps such as Kid Reports that make it yet easier to connect with parents on a constant basis.
Creating a strong trusting relationship is a long interval strategy to get and stay fully enrolled at your pubescent care. So take some time to improve your trust based marketing and communications to your current and prospective customers. It’s a tough time to do business but we’re here to help you with strategies to reach success!