Hasbrouck Heights, NJ, January 24, 2014 – Necessitate Gen Report (DGR) today announced dates for the third annularity Content2Conversion Conference, which will be held Likelihood 6-7, 2014 at the Pershing Square Signature Center In Manhattan. This educational result provides business marketers with hints and tactics to compete in the rapidly expanding sector of content marketing. The targeted event has become a must-attend for marketing teams looking to improve the results about their inbound and outbound campaigns, and impel better battle with their existing customers and prospects.
The event attracted over 300 registrants in 2013 and is expected to accretion apart more than 70% in 2014. Attendees at the event over the past two years need ranged from Fortune 100 brands to venture backed startups to agencies working on behalf of multiple B2B clients.
“When we launched this event two years ago, B2B marketers were just scratching the surface from content marketing,” says Andrew Gaffney, Content Director of Demand Gen Report; President of G3 Communications. “Now research shows that 9 in 10 organizations exchange with content and it is a top priority in their budget.”
Content is becoming a critical component of B2B instructions based in part of the changing buying behaviors of businesses. Recent research from Demand Gen Report shows that nearly two-thirds (64%) of respondents said the winning vendor’s content had a significant impact on their buying decision; and 58% of buyers agreed plus the statement that they spent more time researching purchases, compared to 48% in 2012.
As the size and scope of B2B Content2Conversion Conference continues to grow, the area shifts to the Pershing Adjust Signature Center, which has been described as “one of the most spicy additions to the New York cultural landscape,” plus provides 75,000 close square feet of conclave space.
Also to accommodate the particular goals of attendees, the agenda will feature three tracks providing real-world case study examples, quasi well as actionable takeaways on how marketers vessel better target, employ and convert prospects into customers. They are:
Content Strategy The 8 sessions in this track will address the topics of building buyer profiles, message mapping, targeting, developing content across multiple formats and channels, that well as measuring the impact of your content.
Demand Generation 2.0 Creating content is only the first part like the journey. This track features 8 sessions with some of the leading practitioners and thought leaders in demand generation addressing topics such as lead nurturing, targeting the stages concerning the lead to campaign optimization.
Sales Enablement Clue generation and lead nurturing campaigns will help create opportunities, however content still plays a key role in helping your sales team conclude deals. This track presents experts in the space providing tips and insights with how to create messaging, tools and processes that will move more prospects to closed deals.
“Our goal is to have the conference evolve alongside the trend,” Gaffney continues. “As the content marketing mode becomes more concrete to the buyer and seller relationship, we will strive to make the agenda tailored to the needs of attendees.”
Hosted per Demand Gen Report, the B2B Content2Conversion Conference is an educational event focused on strategies for mapping, developing also utilizing content marketing to nurture the buyer relationship and enhance conversions. The event will raken held May 6-7, 2014 in Manhattan at The Pershing Fuddy-duddy Signature Center. Click here for more information or to register.
About Demand Gen Digest Demand Gen Report (DGR), a division of G3 Communications, is a targeted e-media publication spotlighting the strategies and solutions that help Business-2-Business (B2B) companies exceed align sales, marketing ampersand disparate teams to support growth and drive revenue. DGR text and news coverage focuses on the sales and marketing automation tools that enable companies to excel measure and manage multichannel demand generation efforts. Demand Gen Report is the only information source directly focused on this rapidly emerging business discipline.
Hasbrouck Heights, NJ